Provided marketing and sales consultation for the launch of HardH2O an adult novelty water bottle.
Targeting the LGBT community at World Pride 2014 in Toronto, the brand launch & vendor booth sales far exceeded client expectations grossing 30% more than projected estimates.
In addition to the off-line event activation, we aligned the product launch with a cause benefit, donating 10% of sales to ACT: Aids Committee of Toronto.
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