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Other

Creative Brand Strategist

Advertising / Marketing / PR

I'm totally into branding! By developing realistic, feasible, effective and yet distinctive brand positionings, I help companies to find the North, the right compass, in order to know where to play and how to win. Through the ideation of strong and consistent brand experiences, I bring these brand positionings to life, realizing the brand essence across all the brand touchpoints. In my work, I prefer to think "omnichannel”. Indeed, offline and digital merge to become “liquid” strategies, able to encompass all aspects of the brand life and habitat. My areas of expertise are: - Brand positioning; - Brand experience strategy; - Workshops / in-depth interviews management and analysis; - ...