I'm totally into branding!
By developing realistic, feasible, effective and yet distinctive brand positionings, I help companies
to find the North, the right compass, in order to know where to play and how to win.
Through the ideation of strong and consistent brand experiences, I bring these brand positionings to life, realizing the brand essence across all the brand touchpoints.
In my work, I prefer to think "omnichannel鈥�.
Indeed, offline and digital merge to become 鈥渓iquid鈥� strategies, able to encompass all aspects of the brand life and habitat.
My areas of expertise are:
- Brand positioning;
- Brand experience strategy;
- Workshops / in-depth interviews management and analysis;
- ...
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