Insatiably curious question asker. Member researcher with a flair for strategy, marketing & innovation. Speaker.
Industry
Advertising / Marketing / PR
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About
I help member organizations understand what will engage their members. For many professional associations, zoos, chambers and museums membership is a transaction not an experience. Marketing is fact-based not a story. Strategy is organization focused not member focused.
My background in the big-brand consumer products industry combined with my time as the director of marketing at a national association provided me the tools to create an effective member research system. As a marketing generalist with a passion for analytics and member insights I get the data and recommendations organizations need to solve tough problems.
My colleagues would tell you that I鈥檓 an analytical marketer and...
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