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AccomplishmentsLowResolution

A
Amanda Wise

Amanda Wise made accomplishments across SEANC's communications, email marketing, and website departments. She created branding materials, improved email marketing performance, and worked with a vendor to create a more user-friendly website. Key metrics like visitors, page views, and engagement increased substantially from October 2015 to October 2016. She also contributed to other departments through projects like creating online voting for a policy platform and saving on printing costs.

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Amanda Wises SEANC Accomplishments Communications Department Created bulletin board guide with pictures. Redesigned business cards. (Graphic A) Updated SEANCs brand guidelines. Presented at three district chair trainings. Email Marketing Switched to a more user-friendly and cost-effective email marketing application. Open rate = 22.7% July 17, 2015 Legislator return, make little progress. Open rate = 28% July 8, 2016 SEANC Stops Harmful Personnel Change at End of Session. Redesigned the Scoop layout to make more user-friendly for Outlook users. (Graphics B, C and D) Redesigned the Scoop logo. (Graphic D) Created legislative update logo. (Graphic D) Created share the Scoop buttons. (Graphic D) Website Worked with NMC to create a more user-friendly website. (Graphic E and F) Number of visitors increased by 5.56% from October 2015 to October 2016. Page views increased by 18.61% from October 2015 to October 2016. Average session (engagement) improved by 11.15% from October 2015 to October 2016. Average page views per session increased by 15.54% from October 2015 to October 2016. Number of new visitor sessions increased by 19.42% from October 2015 to October 2016. Members can now view enrolled plans on profile. Worked on solution for password reset. (Changed from emailing password reset link to verification of credentials to create password in browser). Negotiated with NMC to honor request of automating contact information updates with Appx. Worked with NMC to redesign layout for discounts and insurance page. Provided tech support for members with new website launch (100+ issues).
CROSS-DEPARTMENTAL CONTRIBUTIONS Members Relations and Member Services Saved organization approximately $7,480 in printing costs per year. o Brochure Proposal- Resulted in 94% reduction in paper cost and 93% reductions in consumption. Proposal resulted in approximately $1246.62 for annual printing request for one SEANC Ambassador and one Member Relations Representative. With 6 full-time Member Relations Representative and six ambassadors, annual savings could potentially equate to $7,480. Created new member survey. Implemented Olark chat system. o 652 chats have occurred since implementation including 116 offline messages. Assisted with marketing of recruitment event at Black Mountain Center; record number of recruits for agency. (Graphic N) Convention Created online voting for policy platform objectives. o Submissions increased by 270%. o 128 submissions in 2015, 474 submissions in 2016. (Graphic G) Designed convention covers in 2015 and 2016. (Graphics H and I) Created PowerPoint templates in 2015 & 2016. Created SEANC picture frame to increase member engagement. Designed presidents reception ticket in 2015. Input convention feedback manually into Survey Monkey. Assisted Alicia Miller with creating raffle table and hospitality suites surveys. Created Kevin Lecount/Delete Blood Cancer video. Government Relations Created EMPAC whiteboard video. Created Linda Coleman mailer; mailed to over 25k members. (Graphics J and K) Created vote.seanc.org. o Over 1.1K visitors (Oct. 21-October 31). Created social media creatives, (17 reasons to vote, ivote frame). (Graphic L and M) Created the I Voted selfie contest to increase member engagement (35+ entries). Created Dale Folwell flyer. (Graphic O) Created ECU flyers (Not for Sale, Monopoly). (Graphics P and Q) Assisted Ardis Watkins in creating PowerPoint presentation. Other Created SEANC A.C.T.S. logo and shirt. (Graphic R) Created SEANCs Biggest Loser contest.
A B C D E F G H I
J K L M N O P Q R S T
Oct 1, 2016 - Oct 31, 2016 Compare to: Oct 1, 2015 - Oct 31, 2015 Audience Overview Oct 1, 2016 - Oct 31, 2016 Oct 1, 2015 - Oct 31, 2015 % Change Oct 1, 2016 - Oct 31, 2016 Oct 1, 2015 - Oct 31, 2015 % Change Oct 1, 2016 - Oct 31, 2016 Oct 1, 2015 - Oct 31, 2015 % Change Language Sessions % Sessions 1. en-us 21,431 98.99% 20,821 98.72% 2.93% 0.27% 2. pt-br 55 0.25% 57 0.27% -3.51% -6.00% 3. en-gb 37 0.17% 27 0.13% 37.04% 33.49% 4. (not set) Overview Oct 1, 2016 - Oct 31, 2016 Oct 1, 2015 - Oct 31, 2015 Oct 1, 2016 - Oct 31, 2016: Sessions Oct 1, 2015 - Oct 31, 2015: Sessions Oct 8 Oct 15 Oct 22 Oct 29 1,0001,0001,000 2,0002,0002,000 Sessions 2.66% 21,650 vs 21,090 Users 5.56% 16,445 vs 15,579 Pageviews 18.61% 82,152 vs 69,262 Pages / Session 15.54% 3.79 vs 3.28 Avg. Session Duration 11.15% 00:02:56 vs 00:02:38 Bounce Rate 6.63% 45.95% vs 43.09% % New Sessions 19.42% 64.69% vs 54.17% New Visitor Returning Visitor 35.3% 64.7% 45.8% 54.2% All Users +0.00% Sessions SEANC SEIU 2008 SEANC SEIU 2008 遐GO TO REPORT
2 Printing Requests = $1,437.82 (104,400 sheets) Proposed Plan = $191.20 (7,200 sheets) Savings for Print Requests of 1 MAC & Ambassador 94.3% savings in Costs for Paper ($1,246) 93.1% Savings in Paper consumption (97.2K sheets) A flyer has been created that condensed the discount marketing flyers into one 11 x 17 two-sided document. The reasons are as follows: Reduce amount of money spent on paper Reduce amount of money spent on ink Reduce staff time spent on assembling packets Reduce weight of packets transported by MACs Reduce SEANCs carbon footprint Prevent non-members from using discount codes that are printed on current marketing flyers Empower members to use website Document allows new members to see majority of promoted discounts on one sheet instead of 20 separate flyers Each month a SEANC Ambassador requests 100 copies of 7 different flyers for recruiting purposes. On mid-sized blitz, 500 copies are requested of each flyer; there are approximately 20 different types of marketing flyers used at each event. Below is a breakdown of the number of copies needed for a SEANC Ambassador and Blitz if one request is made monthly. Request (8.5x11 format) Copies Needed # of Flyers in Packet Total Printed Annual Printing SEANC Ambassador Monthly Materials 100 1 100 1,200 MAC Monthly Printing 400 1 400 4,800 Request (8.5x11) Copies Needed # of Flyers in Packet Total Printed Annual Printing SEANC Ambassador Monthly Materials 100 7 700 8,400 MAC Monthly Printing 400 20 8,000 96,000
HammerMill 8.5 x 11 Case 20lb (5,000 Paper) $ 55.99 Current (8.5 x 11) Proposed (8.5 x 11) SEANC Ambassador Monthly Materials 8,400 1,200 Wake County Blitz 96,000 48,000 - 20,000 40,000 60,000 80,000 100,000 120,000 Totalpagesprinterperyear Copies Printed Annually Current (8.5 x 11) Proposed (8.5 x 11) SEANC Ambassador Monthly Materials 8,400 1,200 MAC Monthly Printing 96,000 4,800 Total Copies Printed Annually 104,400 6,000 Number of Cases 25.68 1.2 Total Cost (Annually) $ 1,437.82 $ 67.19 Current (8.5 x 11) Proposed (11 x 17) Total Cost (Annually) $1,437.82 $191.20 $- $500.00 $1,000.00 $1,500.00 $2,000.00 Totaldollarsspenton2 requestsperyear Total Cost of Printing (Annually) 1. AAA 2. Alabama Theatre 3. Biltmore 4. BJ's 5. Car Rentals 6. Charlotte Motor Speedway 7. Choice Hotels 8. Discounts Flier 9. Great Smoky Mountains 10. Great Wolf Lodge 11. Legends in Concert 12. NC Aquarium 13. NC Zoo 14. Orlando Vacations 15. Perksconnect 16. Purchasing Power 17. Ripley's Aquarium Flyer 18. Theme Parks 19. Ticket Monster Perks 20. Tmobile 21. Water Country USA 22. Auto Zone 23. Jiffy Lube Typical Requested Flyers

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AccomplishmentsLowResolution

  • 1. Amanda Wises SEANC Accomplishments Communications Department Created bulletin board guide with pictures. Redesigned business cards. (Graphic A) Updated SEANCs brand guidelines. Presented at three district chair trainings. Email Marketing Switched to a more user-friendly and cost-effective email marketing application. Open rate = 22.7% July 17, 2015 Legislator return, make little progress. Open rate = 28% July 8, 2016 SEANC Stops Harmful Personnel Change at End of Session. Redesigned the Scoop layout to make more user-friendly for Outlook users. (Graphics B, C and D) Redesigned the Scoop logo. (Graphic D) Created legislative update logo. (Graphic D) Created share the Scoop buttons. (Graphic D) Website Worked with NMC to create a more user-friendly website. (Graphic E and F) Number of visitors increased by 5.56% from October 2015 to October 2016. Page views increased by 18.61% from October 2015 to October 2016. Average session (engagement) improved by 11.15% from October 2015 to October 2016. Average page views per session increased by 15.54% from October 2015 to October 2016. Number of new visitor sessions increased by 19.42% from October 2015 to October 2016. Members can now view enrolled plans on profile. Worked on solution for password reset. (Changed from emailing password reset link to verification of credentials to create password in browser). Negotiated with NMC to honor request of automating contact information updates with Appx. Worked with NMC to redesign layout for discounts and insurance page. Provided tech support for members with new website launch (100+ issues).
  • 2. CROSS-DEPARTMENTAL CONTRIBUTIONS Members Relations and Member Services Saved organization approximately $7,480 in printing costs per year. o Brochure Proposal- Resulted in 94% reduction in paper cost and 93% reductions in consumption. Proposal resulted in approximately $1246.62 for annual printing request for one SEANC Ambassador and one Member Relations Representative. With 6 full-time Member Relations Representative and six ambassadors, annual savings could potentially equate to $7,480. Created new member survey. Implemented Olark chat system. o 652 chats have occurred since implementation including 116 offline messages. Assisted with marketing of recruitment event at Black Mountain Center; record number of recruits for agency. (Graphic N) Convention Created online voting for policy platform objectives. o Submissions increased by 270%. o 128 submissions in 2015, 474 submissions in 2016. (Graphic G) Designed convention covers in 2015 and 2016. (Graphics H and I) Created PowerPoint templates in 2015 & 2016. Created SEANC picture frame to increase member engagement. Designed presidents reception ticket in 2015. Input convention feedback manually into Survey Monkey. Assisted Alicia Miller with creating raffle table and hospitality suites surveys. Created Kevin Lecount/Delete Blood Cancer video. Government Relations Created EMPAC whiteboard video. Created Linda Coleman mailer; mailed to over 25k members. (Graphics J and K) Created vote.seanc.org. o Over 1.1K visitors (Oct. 21-October 31). Created social media creatives, (17 reasons to vote, ivote frame). (Graphic L and M) Created the I Voted selfie contest to increase member engagement (35+ entries). Created Dale Folwell flyer. (Graphic O) Created ECU flyers (Not for Sale, Monopoly). (Graphics P and Q) Assisted Ardis Watkins in creating PowerPoint presentation. Other Created SEANC A.C.T.S. logo and shirt. (Graphic R) Created SEANCs Biggest Loser contest.
  • 4. J K L M N O P Q R S T
  • 5. Oct 1, 2016 - Oct 31, 2016 Compare to: Oct 1, 2015 - Oct 31, 2015 Audience Overview Oct 1, 2016 - Oct 31, 2016 Oct 1, 2015 - Oct 31, 2015 % Change Oct 1, 2016 - Oct 31, 2016 Oct 1, 2015 - Oct 31, 2015 % Change Oct 1, 2016 - Oct 31, 2016 Oct 1, 2015 - Oct 31, 2015 % Change Language Sessions % Sessions 1. en-us 21,431 98.99% 20,821 98.72% 2.93% 0.27% 2. pt-br 55 0.25% 57 0.27% -3.51% -6.00% 3. en-gb 37 0.17% 27 0.13% 37.04% 33.49% 4. (not set) Overview Oct 1, 2016 - Oct 31, 2016 Oct 1, 2015 - Oct 31, 2015 Oct 1, 2016 - Oct 31, 2016: Sessions Oct 1, 2015 - Oct 31, 2015: Sessions Oct 8 Oct 15 Oct 22 Oct 29 1,0001,0001,000 2,0002,0002,000 Sessions 2.66% 21,650 vs 21,090 Users 5.56% 16,445 vs 15,579 Pageviews 18.61% 82,152 vs 69,262 Pages / Session 15.54% 3.79 vs 3.28 Avg. Session Duration 11.15% 00:02:56 vs 00:02:38 Bounce Rate 6.63% 45.95% vs 43.09% % New Sessions 19.42% 64.69% vs 54.17% New Visitor Returning Visitor 35.3% 64.7% 45.8% 54.2% All Users +0.00% Sessions SEANC SEIU 2008 SEANC SEIU 2008 遐GO TO REPORT
  • 6. 2 Printing Requests = $1,437.82 (104,400 sheets) Proposed Plan = $191.20 (7,200 sheets) Savings for Print Requests of 1 MAC & Ambassador 94.3% savings in Costs for Paper ($1,246) 93.1% Savings in Paper consumption (97.2K sheets) A flyer has been created that condensed the discount marketing flyers into one 11 x 17 two-sided document. The reasons are as follows: Reduce amount of money spent on paper Reduce amount of money spent on ink Reduce staff time spent on assembling packets Reduce weight of packets transported by MACs Reduce SEANCs carbon footprint Prevent non-members from using discount codes that are printed on current marketing flyers Empower members to use website Document allows new members to see majority of promoted discounts on one sheet instead of 20 separate flyers Each month a SEANC Ambassador requests 100 copies of 7 different flyers for recruiting purposes. On mid-sized blitz, 500 copies are requested of each flyer; there are approximately 20 different types of marketing flyers used at each event. Below is a breakdown of the number of copies needed for a SEANC Ambassador and Blitz if one request is made monthly. Request (8.5x11 format) Copies Needed # of Flyers in Packet Total Printed Annual Printing SEANC Ambassador Monthly Materials 100 1 100 1,200 MAC Monthly Printing 400 1 400 4,800 Request (8.5x11) Copies Needed # of Flyers in Packet Total Printed Annual Printing SEANC Ambassador Monthly Materials 100 7 700 8,400 MAC Monthly Printing 400 20 8,000 96,000
  • 7. HammerMill 8.5 x 11 Case 20lb (5,000 Paper) $ 55.99 Current (8.5 x 11) Proposed (8.5 x 11) SEANC Ambassador Monthly Materials 8,400 1,200 Wake County Blitz 96,000 48,000 - 20,000 40,000 60,000 80,000 100,000 120,000 Totalpagesprinterperyear Copies Printed Annually Current (8.5 x 11) Proposed (8.5 x 11) SEANC Ambassador Monthly Materials 8,400 1,200 MAC Monthly Printing 96,000 4,800 Total Copies Printed Annually 104,400 6,000 Number of Cases 25.68 1.2 Total Cost (Annually) $ 1,437.82 $ 67.19 Current (8.5 x 11) Proposed (11 x 17) Total Cost (Annually) $1,437.82 $191.20 $- $500.00 $1,000.00 $1,500.00 $2,000.00 Totaldollarsspenton2 requestsperyear Total Cost of Printing (Annually) 1. AAA 2. Alabama Theatre 3. Biltmore 4. BJ's 5. Car Rentals 6. Charlotte Motor Speedway 7. Choice Hotels 8. Discounts Flier 9. Great Smoky Mountains 10. Great Wolf Lodge 11. Legends in Concert 12. NC Aquarium 13. NC Zoo 14. Orlando Vacations 15. Perksconnect 16. Purchasing Power 17. Ripley's Aquarium Flyer 18. Theme Parks 19. Ticket Monster Perks 20. Tmobile 21. Water Country USA 22. Auto Zone 23. Jiffy Lube Typical Requested Flyers