I lead the marketing for our industry-leading flagship software suite for real estate appraisers. Working closely with product and sales managers, I create campaigns using a mix of e-mail, social media, web, and direct mail strategies to meet and exceed our goals.
I also take part in what goes into the product. I point out areas where we could improve workflow and see where marketing messages can be effectively implemented. Basically, if there is text or a design element, I've had my hand in it somewhere along the way.