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Organization / Workplace
Greater Boston Area, MA United States
Occupation
Founder, Chief Experience Officer, and Health Principal at Mad*Pow
Industry
Design
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About
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they鈥檝e created an award-winning agency serving Fortune 500 companies and startups across industries from health to financial services, technology, media, education, and hospitality.
Amy plays an essential role in Mad*Pow鈥檚 visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the experiences their patients and customers have with them, leverage design to drive change, and facilitate human-centric innovation. As the chief ins
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