Having started her career in media in Channel 4鈥檚 advertising sales team, over the past 10 years Amy has climbed through the management team with roles in sponsorship, partnerships and digital sales specialisms. From developing a new revenue stream with multiplatform competitions through to creating high impact second screen campaigns such as the award-winning Prometheus trailer launch, her focus has been behind identifying and driving innovation across all platforms. In her current role of Group Digital Development Manager, Amy has recently launched the commercial partnership between Diageo and Channel 4鈥檚 companion app 4Now and is working to create the next steps in the C4 digital ...
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