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São Paulo Area, Brazil Brazil

Design Thinker, Business Strategist & Researcher

Advertising / Marketing / PR

I am a creative and passionate product strategy professional who has successfully led multidisciplinary research and UX/design teams in small start-ups and large enterprises alike. Over the past 18 years, I've helped big and small companies to solve some thorny business challenges by designing innovative business models, eco-systems, and related product concepts. Being an entrepreneur myself, I sold my research company to Buscapé (a Naspers Company) in 2011 and joined their team as Product/UX Director. I have extensive experience with quantitative and qualitative market research and product development using Scrum/Agile methodologies, having helped companies such as Nokia,Telefónica, and.