Sociologist and Anthropologist graduate from the Autonomous University of Barcelona.
Working in qualitative research since 1999.
My experience in fieldwork and analysis/ consultancy includes a variety of different sectors, including FMCG, retail, Tobacco, Alcoholic beverages, Luxury, Telecoms, Television/media, Business& Services).
Using different techniques (group discussions, depth interviews, Accompanied shopping, ethnographies, creative techniques, online communities )
I have also been conducting projects in different specialization areas, such as: Usage and attitudes, concept test and development, brand analysis, advertising, insight detection, shopper and innovation.
Coordinator ...
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