Personal Information
Organization / Workplace
Mumbai Area, India India
Occupation
Creative - Group Accounts Head at Fanatics.in
Industry
Advertising / Marketing / PR
About
With 12+ years of experience in advertising across mainline and digital, I have learnt that less is more and never to fall in love with what you write.
Expertise:
> Conceptualizing microsites, websites, social media apps, advergames, Media innovations, web banners, eDMs etc keeping the brief, the brand and the desired response in mind.
> Architecting wireframes, user journeys and mock-ups in PowerPoint as part of client presentations that also serve as a guiding framework for the art team.
> Working closely with the cross-functional digital team viz. Planning, Account Management, Project Management & Art, right from ascertaining feasibility of the concept to the final execution.
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