In short: an inquisitive problem-solver.
In detail: Marketing Professional with expertise in consumer decision journeys, and insight-led brand strategy planning. Well-rounded experience in agency-side strategy planning and client-side strategic brand management, in the UK and international markets.
Incurably curious about human nature, I am keen on observing technology鈥檚 impact on our behaviour, and applying innovation to design experiences, enhance learning and create new habits. I take turning the mundane into interesting as a personal challenge, and enjoy shaping brands' personalities and creating compelling stories. Fluent with 鈥榗onnecting the dots鈥� to open new opportunities for br...
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