Helping companies identifying the gaps between where they are and where they need to be, then closes them.
Digital used to be a siloed area of expertise – a set of skills locked up in the marketing or ecommerce department. Not any more.
Today, digital is moving into the heart of every customer-facing discipline: sales, marketing, service and beyond, powered by three drivers:
* The self-educating consumer empowered by search
* The connected conversation driven by social media
* The always-on economy powered by mobile
It’s not good enough to have a freestanding ‘digital team’ any more. Today’s winners will be the companies who weave digital into everything they do.
Serial entrep