Instagram Best Practices For Brands
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The document discusses best practices for using Instagram for brands, including statistics on Instagram's user base and content. It recommends that brands understand Instagram's focus on real, authentic content by examining how Nike shares lifestyle photos. It also stresses the importance of engaging with communities and influencers in an authentic way rather than just paying promoters. Brands should identify influencers aligned with their values who can create original, informative content.
![Instagram
best-practices
for brands [and how you can do even better]](https://image.slidesharecdn.com/instagrambestpracticesforbrand-141212023337-conversion-gate02/85/Instagram-Best-Practices-For-Brands-1-320.jpg)
Instagram Best Practices For Brands
- 1. Instagram best-practices for brands [and how you can do even better]
- 2. in numbers 200 million monthly active user 20 billion photos shared in total 1.6 billion likes and 60 million photos shared everyday
- 3. 75% joined Instagram leading brands already
- 4. Most popular brand on Instagram
- 5. See how nike use Instagram
- 7. Beautifully shot landscapes People using the product in context the kind of real-life-and-in-the- moment feeling that Instagram is all about
- 8. nike understand the psychology of Instagram
- 9. Starbucks re-sharing user photos by its fans in Instagram
- 10. engagement Trust
- 11. But is that enough?
- 12. Understanding the power of community and influencers
- 13. Community
- 14. Its not a question of paying your way into the community
- 15. Thats the problem with buzzer
- 16. The reason companies pay buzzers is because they dont have any other common interest other than money
- 17. relationship based purely on monetary reason is never healthy
- 18. Within each community there are leading influencers
- 19. CREATIVE CAMPAIGN Self content creation
- 22. These influencers are simply people who have figured out how to gain popularity on Instagram
- 23. But which influencer is right for you?
- 24. Interested in getting more detail?
- 25. Get in touch with us hello@empathic.marketing http://empathic.marketing