Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Strategic Leader presso Dentsu Aegis Network
Industry
Advertising / Marketing / PR
About
Extensive experience in defining communication strategies (atl and btl) in accordance with the objectives of marketing and brand communications client. Direct experience in markets such as Automotive (Citroen, Renault, Dacia), Cosmetic (Estee lauder Group, Pupa) Telecommunications (Vodafone), Electronics (Sony Group, Playstation), Luxury (Bulgari, Swatch Group, Luxottica, Hilton Group, Levis), FMCG (Cogedi, Guaber) and Transport (Vueling, Easy Jet).
Focus on: transformation of digital insight into brand strategy, target analysis and definition, media mix and phasing, sales analysis and awareness modeling, KPI and ROI measurement, budget setting optimization.
Contact Details