Viral Experiment

Oct 31, 20170 likes155 views

The document outlines a virality experiment conducted by a team to test acquiring and engaging users. It describes their user acquisition plan including a landing page and social media. It then shows results from their landing page, Facebook, Instagram methods and 5 schools. Feedback was positive about finding things to do when traveling and leveraging social networks. The team learned it is difficult to get users to provide information and they need easier acquisition and retention to keep users returning.

Team
Andres HurtadoXuan SongBibiana Bauer
CEO, Co-Founder CMO, Co-Founder CTO/CFO, Co-Founder

Ethos Pathos
Logos
Speaker credibility
& trust:
Character
Listener emotions
& values:
Emotions
Reality logic
& proof:
Reason

Landing page Facebook For Business Instagram adds
Methods

Impressions: 207
Followers: 121
Reach: 86
Proﬁle Views: 95
Likes: 105
Results

Feedback
Kelsey, 21
Student
“I think it’s cool! I don’t use
apps much, but it would be a
really good way of ﬁnding
interesting things to do when
you’re traveling.”

Vivian, 21
Studied abroad in Florence and Italy for 10 weeks
Junior @ Stanford
- See friend’s photos and reviews, it helps me make
a decision faster.
- See more features: book things, make a reservation,
look at a map, ﬁgure our how to get there, etc.
- How to leverage exist social media. It is confused
to navigate between different interface.
“It’s helpful to see who are interested in going to the
same direction; who has been there before. Everyone
exist in my network. “
Feedback

What we learned.
People are interested in checking our page, but it is hard to
persuade people to leave their personal information (name,
email).

What we learned.
The concept of sharable and collaborative travel bucket lists with
people in their network is helpful, however people wish there was
a way to leverage existing apps later on.

What we learned.
There are a lot of international students who
are interested in study aboard. (have
potential to expand the market)
It is a really interested concept!
Are you hiring people?
I am very interested in joining the team.

What we learned.
We need to consider how to make the on-boarding
process easier (acquisition), as well as how to keep
attracting returning users (retention).

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Viral Experiment

1. Virality Experiment

2. Team Andres HurtadoXuan SongBibiana Bauer CEO, Co-Founder CMO, Co-Founder CTO/CFO, Co-Founder

3. User acquisition plan • Landing page - Sign up (emails, name of school) • Social media - Facebook, Instagram & WeChat • Words of mouth - Friends recommendation

4. Persuasion

5. Ethos Pathos Logos Speaker credibility & trust: Character Listener emotions & values: Emotions Reality logic & proof: Reason

6. Ethos Pathos Logos Speaker credibility & trust: Character Listener emotions & values: Emotions Reality logic & proof: Reason

7. Landing page Facebook For Business Instagram adds Methods

8. Landing page Facebook For Business Instagram adds Methods

10. 5 Schools Results

11. Landing page Facebook For Business Instagram adds Methods

13. 583 post reachResults

14. Results 1st day 2nd day

15. 583 post reachResults

16. Landing page Facebook For Business Instagram adds Methods

17. Instagram

18. Impressions: 207 Followers: 121 Reach: 86 Proﬁle Views: 95 Likes: 105 Results

19. Feedback Kelsey, 21 Student “I think it’s cool! I don’t use apps much, but it would be a really good way of ﬁnding interesting things to do when you’re traveling.”

20. Vivian, 21 Studied abroad in Florence and Italy for 10 weeks Junior @ Stanford - See friend’s photos and reviews, it helps me make a decision faster. - See more features: book things, make a reservation, look at a map, ﬁgure our how to get there, etc. - How to leverage exist social media. It is confused to navigate between different interface. “It’s helpful to see who are interested in going to the same direction; who has been there before. Everyone exist in my network. “ Feedback

21. Acquisition Activation Retention Revenue Referral BAX Funnel Following through social media Post reached, Share, Likes, followers Sign-up for service Check schools availabilities Share group travel plan/photo to other users; New updates on social media Discount, New plans, Coming-up events Other relevant business investment, Local give-aways(ads), Premium subscription from users Word by mouth, Social media, Study abroad program organizers

22. What we learned.

23. What we learned. People are interested in checking our page, but it is hard to persuade people to leave their personal information (name, email).

24. What we learned. The concept of sharable and collaborative travel bucket lists with people in their network is helpful, however people wish there was a way to leverage existing apps later on.

25. What we learned. There are a lot of international students who are interested in study aboard. (have potential to expand the market) It is a really interested concept! Are you hiring people? I am very interested in joining the team.

26. What we learned. We need to consider how to make the on-boarding process easier (acquisition), as well as how to keep attracting returning users (retention).

27. Thank you.

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Viral Experiment

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