I'm an award-winning author, blogger and social media consultant from Melbourne, Australia. I've worked for more than 12 years in media and communications, primarily in media monitoring, helping businesses locate, evaluate and action relevant mentions and trends across the various media platforms. I'm an expert at finding the message amongst the noise, sorting the valuable insights from within the data flood. I'm a well-known social media commentator, regularly contributing to a wide range of leading industry publications, including Social Media Today (where I'm one of the site's 鈥楤est Thinkers鈥�), the Hootsuite blog, Firebrand Talent鈥檚 鈥業deas Ignition鈥� and Business 2 Community.
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