Comp茅tences
Strategy consulting BtoC and BtoB, marketing, communication, social media, E-reputation, web studies.
With over twenty years of experience in advertising, sales promotion, nurture and digital marketing in various organizations, and after selling my own agency back in 2007 to Makheia Group, I established the Strategic Planning division for Makheia Affinity, a marketing services agency located in Paris.
I consider my clients鈥� problematics through the prism of the brand vision. This vision consists of an encounter between the nature of the brand and the expectations of the latter. Comforted by the rise of interactive Web, transforming stakeholders into real targets, assump
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