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Pandas penguins ldd-v1

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Andy Headington
Andy Headington

The document summarizes an SEO seminar that discusses how search engine algorithms like Panda and Penguin impact SEO and how to adapt strategies. It recommends focusing on unique, high-quality content that will earn natural links and social shares rather than manipulated tactics. Continually learning about algorithm changes helps find quick wins, but the best approach is to view SEO holistically through the lens of content, social media, and analytics to stay ahead of constant evolution in search.

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Welcome Summer Seminar 2013
SEO in 2013 and beyond! Andy Headington CEO Adido do digital better @andy_head @adido #letsdodigital
agenda What are Panda & Penguin? How to beat those pesky Penguins & Pandas! SEO in 2013 & beyond The best way to future proof your SEO Q&A
what are P & P
what are Penguin & Panda? Google lists the websites you see when searching using an algorithm a bit of code which looks at a database of stuff (web pages) and returns a list based on criteria set by the programmers. Every time Google updates its algorithm in a major way, it gives it a name.
what are Penguin & Panda?
what are Penguin & Panda? The Panda update started in 2011 with the aim of devaluing sites which had poor quality content on them. It continues to have many iterations but most of the work here has been done.
what are Penguin & Panda? The Penguin update started in 2012 with the aim of devaluing sites which had artificial links linking to them. It continues to have many iterations as it is hard to get it right first time.
why do you care?
why do you care? = 贈贈贈
how to beat Panda & Penguin
ways to beat the panda / penguin Whats in it for me? Panda Check your content is unique (www.dupecop.com) Add new content to your site regularly Delete / hide thin content from the search engines Dont copy and paste content from other people!
Whats in it for me? Penguin Use www.linkdetective.com , www.opensiteexplorer.com or other similar tools, to check your link data Do your links look natural? Are they over optimised / all pointing at one page? Are they of good quality? Would you show this website to your boss? ways to beat the panda / penguin
Whats in it for me? Penguin Best method is to look at the % of links pointing to you which are optimised v non optimised Optimised = web design company in Bournemouth Non optimised = a great business called Adido You should aim for something like a 80/20 split what are the top ranking sites %s? Each industry is different ways to beat the panda / penguin
SEO in 2013 & beyond
Pandas penguins ldd-v1
Pandas penguins ldd-v1
Google is on the attack Googles mission is to organise the worlds information and make it universally accessible and useful.
Googles aim is to make money for its shareholders by delivering useful tools to mass markets across the globe They are an advertising company but Longer term they might become a technology / commerce company (Drive, Android, Glass etc) Search is just one of the tools they offer which they can monetise it is not really in their interest to help companies do SEO Google is on the attack
Google is on the attack
(not provided) is a black hole to the SEO industry! Thanks to this, our understanding of what is delivering traffic and what isnt is getting extremely hard (not provided) on the rise
Pandas penguins ldd-v1
YouTube is for Video Sharing video content, upload/view/share Instagram is for Photography Sharing photographic content, snap/style/share Foursquare is for Location Announcements Checking in, loyalty & rewards and there are many blogs & review sites for leaving opinions & rating products/services/companies.
YouTube is for Video Sharing video content, upload/view/share Instagram is for Photography Sharing photographic content, snap/style/share Foursquare is for Location Announcements Checking in, loyalty & rewards and there are many blogs & review sites for leaving opinions & rating products/services/companies.
Pandas penguins ldd-v1
SEO is now much more than just 10 blue links think clickability not just rankings Social plays a huge roll, not only in getting better meta descriptions but Also to indicate what relevant and quality is. Link signals are easy to manipulate social signals are much harder
Pandas penguins ldd-v1
what is the solution?
Pandas penguins ldd-v1
#RCS
Pandas penguins ldd-v1
content really is king! Content SEO Social
Good content should be at the heart of everything you do for SEO going forward. You can not cheat or engineer your way to the top of the SERPs anymore (or if you still can, you wont be able to soon). If you have good content, you will earn your links naturally and wont have to worry about Penguin, Panda, Pinocchio or whatever else comes along. content really is king!
make it happen
make it happen
X XX be choosy!
use tools & measure
dont forget the detail
summary
summary Search has fundamentally changed and will continue to evolve we need to view SEO very differently. To catch up, maintain & stay ahead of the game think content, content, content. Use social media to help push your content out to people who will want to read it. The best SEOs will cherry pick their targets to optimise their efforts. Read as much as can about the latest Google changes to find quick wins to help you get one over on the competition.
息 Adido 2013 Together we can do digital better If you would like more information or to arrange a meeting, please get in touch. +44 (0) 845 260 2343 info@adi.do www.adi.do Adido Dean Park House, 8-10 Dean Park Crescent, Bournemouth, Dorset, BH1 1HL Twitter: @adido

More Related Content

Pandas penguins ldd-v1

  • 2. SEO in 2013 and beyond! Andy Headington CEO Adido do digital better @andy_head @adido #letsdodigital
  • 3. agenda What are Panda & Penguin? How to beat those pesky Penguins & Pandas! SEO in 2013 & beyond The best way to future proof your SEO Q&A
  • 5. what are Penguin & Panda? Google lists the websites you see when searching using an algorithm a bit of code which looks at a database of stuff (web pages) and returns a list based on criteria set by the programmers. Every time Google updates its algorithm in a major way, it gives it a name.
  • 6. what are Penguin & Panda?
  • 7. what are Penguin & Panda? The Panda update started in 2011 with the aim of devaluing sites which had poor quality content on them. It continues to have many iterations but most of the work here has been done.
  • 8. what are Penguin & Panda? The Penguin update started in 2012 with the aim of devaluing sites which had artificial links linking to them. It continues to have many iterations as it is hard to get it right first time.
  • 9. why do you care?
  • 10. why do you care? = 贈贈贈
  • 11. how to beat Panda & Penguin
  • 12. ways to beat the panda / penguin Whats in it for me? Panda Check your content is unique (www.dupecop.com) Add new content to your site regularly Delete / hide thin content from the search engines Dont copy and paste content from other people!
  • 13. Whats in it for me? Penguin Use www.linkdetective.com , www.opensiteexplorer.com or other similar tools, to check your link data Do your links look natural? Are they over optimised / all pointing at one page? Are they of good quality? Would you show this website to your boss? ways to beat the panda / penguin
  • 14. Whats in it for me? Penguin Best method is to look at the % of links pointing to you which are optimised v non optimised Optimised = web design company in Bournemouth Non optimised = a great business called Adido You should aim for something like a 80/20 split what are the top ranking sites %s? Each industry is different ways to beat the panda / penguin
  • 15. SEO in 2013 & beyond
  • 18. Google is on the attack Googles mission is to organise the worlds information and make it universally accessible and useful.
  • 19. Googles aim is to make money for its shareholders by delivering useful tools to mass markets across the globe They are an advertising company but Longer term they might become a technology / commerce company (Drive, Android, Glass etc) Search is just one of the tools they offer which they can monetise it is not really in their interest to help companies do SEO Google is on the attack
  • 20. Google is on the attack
  • 21. (not provided) is a black hole to the SEO industry! Thanks to this, our understanding of what is delivering traffic and what isnt is getting extremely hard (not provided) on the rise
  • 23. YouTube is for Video Sharing video content, upload/view/share Instagram is for Photography Sharing photographic content, snap/style/share Foursquare is for Location Announcements Checking in, loyalty & rewards and there are many blogs & review sites for leaving opinions & rating products/services/companies.
  • 24. YouTube is for Video Sharing video content, upload/view/share Instagram is for Photography Sharing photographic content, snap/style/share Foursquare is for Location Announcements Checking in, loyalty & rewards and there are many blogs & review sites for leaving opinions & rating products/services/companies.
  • 26. SEO is now much more than just 10 blue links think clickability not just rankings Social plays a huge roll, not only in getting better meta descriptions but Also to indicate what relevant and quality is. Link signals are easy to manipulate social signals are much harder
  • 28. what is the solution?
  • 30. #RCS
  • 32. content really is king! Content SEO Social
  • 33. Good content should be at the heart of everything you do for SEO going forward. You can not cheat or engineer your way to the top of the SERPs anymore (or if you still can, you wont be able to soon). If you have good content, you will earn your links naturally and wont have to worry about Penguin, Panda, Pinocchio or whatever else comes along. content really is king!
  • 37. use tools & measure
  • 38. dont forget the detail
  • 40. summary Search has fundamentally changed and will continue to evolve we need to view SEO very differently. To catch up, maintain & stay ahead of the game think content, content, content. Use social media to help push your content out to people who will want to read it. The best SEOs will cherry pick their targets to optimise their efforts. Read as much as can about the latest Google changes to find quick wins to help you get one over on the competition.
  • 41. 息 Adido 2013 Together we can do digital better If you would like more information or to arrange a meeting, please get in touch. +44 (0) 845 260 2343 info@adi.do www.adi.do Adido Dean Park House, 8-10 Dean Park Crescent, Bournemouth, Dorset, BH1 1HL Twitter: @adido

Editor's Notes

  1. Welcome to everyone, thanks for attending
  2. Break the workshop op with a 15 minute break to make the whole thing less daunting
  3. Source http://en.wikipedia.org/wiki/Social_media
  4. Source http://en.wikipedia.org/wiki/Social_media
  5. Source http://en.wikipedia.org/wiki/Social_media
  6. Source http://en.wikipedia.org/wiki/Social_media
  7. Source http://en.wikipedia.org/wiki/Social_media
  8. Source http://en.wikipedia.org/wiki/Social_media
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