Mobile Network as Content Kingmaker
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The document discusses how networks are key to content distribution and delivery. It suggests that mobile networks could be repurposed as a local content distribution layer by optimizing network costs for delivery, caching popular content within the access network, and offering services like content acceleration, pre-positioning, and analytics to generate revenue. The document calls for an operator's perspective on this proposed model.
Mobile Network as Content Kingmaker
- 1. (but the network is the King-maker) Andy Jones jonesthefone consulting Chair Layer123 Converged Backhaul & EPC Conference, London 5th December 2012
- 2. Content Kings know that the Network is key Andy Jones 5th December2012
- 3. and they dont need the help of Telcosat least in the Global layer Andy Jones 5th December2012
- 4. Global Distribution requires True Global Reach but how to extend Content Delivery to the local loop and the cell tower? Andy Jones 5th December2012
- 5. There is Nothing New Under The Sun, (King Solomon, Book of Ecclesiastes) OTT is nothing new PSTN PSDN PLMN ISDN Internet networking has always connected end-points for OTT communication Andy Jones 5th December2012
- 6. However, Content Delivery is different - requires a Distribution model Ingest Transcode Replicate Distribute Cache Accelerate Deliver Report Network becomes a distribution channel Andy Jones 5th December2012
- 7. What ifMobile Network re-purposed as Local Content Distribution Layer? Aggressively Drive Out Unit Cost of Delivery Optimize Network Cost Structures for Content Distribution & Delivery: Select best access method to deliver a piece of content 4G with content-awareness built in? Catch the wave of LTE Rollout once per decade opportunity Ingest & Cache Popular Content Deep within the access network avoid duplicated delivery over MBH But be careful cache hit ratios (Zipfs Law applies) Dont compromise (or complicate) mobility, charging, LI Andy Jones 5th December2012
- 8. What ifMobile Network re-purposed as Local Content Distribution Layer? Show me the Money Monetize unique strength and depth as a Delivery Channel (reach/ubiquity) Offer Tiered Optimization/Acceleration Services to Content Providers &CDNs Pre-position Premium Content & Applications deep within the Access network Orchestrate end-to-end QoSto assure Premium Content Delivery Offer meaningful Analytics as a Value-added Service to Content Partners Andy Jones 5th December2012
- 9. Lets get an Operators Perspective Andy Jones 5th December2012