Recruited through 'Zed鈥� on the graduate trainee program, 鈥榋ed鈥� program is a structured advertising learning program under WPP Group
As a junior planner with strong planning capabilities, ranging from conducting both qualitative and quantitative consumer research, brand strategy, brand portfolio management and brand communication, strives to address client鈥檚 brand challenge with an integrated approach.
-Serve account includes Burger King, Danone, Mizone, Gap, Old Navy,LiNing, Colgate, using Y&R methodology OCTA (Objective, Challenge, Truth, Answer) and eXploring.
-Lead thought leadership project of 鈥淐hinese Whispers鈥� which covers what today鈥檚 Chinese鈥檚 youth think and ...
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