Lead marketing communications and content strategy development in alignment with American Marketing Association brand, localized chapter-specific member needs and non-member professional community needs. Recruit, train and retain a professional marketer volunteer workforce to support chapter wide digital media assets, event promotions, public relations and segmentation efforts. Collaborate with VP of Technology, VP of Membership, VP of Programming and VP of Sponsorship to execute chapter communications plan to raise brand value and reach throughout the greater Philadelphia and Delaware Valley region.
The Philadelphia Chapter of the American Marketing Association (PAMA) was established ...