This document contains charts and statistics about social media usage. It shows that Facebook usage increases on Thursdays and Fridays as people check in and out more closely to the weekend. It also shows that companies posting on Facebook during this time drives more interaction. Click-through rates are higher on weekdays and during work hours from 12pm to 6pm. The charts also display the percentage of US adults using various social media platforms for finding and shopping for products, as well as getting news from specific platforms.
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Social media research trends facts
1. RESEARCH
Thursday & Friday
1:00-3:00pm
The closer the weekend comes
about the more people check out
and check in to Facebook.
This is mainly due to companies
posting during this time and
stirring interaction.
Click-through rates are higher
during weekdays and work hours.
Monday
3:00-4:00pm
Monday-Friday
12:00-6:00pm
SOCIAL MEDIA
FACTS
FACEBOOK
INSTAGRAM
PINTEREST
TWITTER
Dodaj podtytu
www.humangeographyresearch.com
This chart shows
the percentage of U.S.
users on each platform
utilizing it for finding/shoppingfor products
2016
55%
3%
Percent of adults in the U.S.
who use specific
social media
andget their news there
2016
67%
48%
Source:statista.com
