鈥� Understanding Client requirements, media objective of the campaign and converting all of the above into an effective media plan
鈥� Meeting the client for campaign brief, comprehending the brief, arriving at a media plan keeping the audience and brand profile in mind
鈥� Track the media activity on a weekly basis and take corrective measures to ensure smooth implementation in current & future campaigns
鈥� Prepare detailed post evaluations of every campaign to understand the effectiveness of the media strategy
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