My passion lies in turning complex chunks of information into compelling, easy-to-digest pieces. Think concise reports, infographics, internal communication channels or face-to-face presentations. I give companies and organisations insight into their market by combining big data and conceptual thinking. I help brands build a dialogue with their customers by tapping into their needs and turning this insight into very actionable goals. This allows brands to localise existing products to fit new international markets, win customers in new demographics or focus on retention where necessary.