By nature, I am a fixer. And as a marketer, I thrive on finding a business's paint point and turning it into a key opportunity. It should come as no surprise that I am a big believer in marketing as a key part of any business's strategy. That is, marketing done right - marketing strategy aligned with overall business objectives and backed by intelligent data analytics. It may not always be flashy, fun and cool, but it's sure to drive business. Focused, smart marketing is a revenue-driver. I take joy in seeing the big picture and understanding where marketing strategy can work it's (very educated and strategic) magic alongside other functions of a business to help the whole machine wor...
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