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The document provides an analysis and comparison of summer advertising campaigns by Nina Ricci and Missguided perfumes and clothing. It summarizes that Nina Ricci's ad features a single smiling model at the beach and does not reveal the product until the end, taking a non-traditional approach. In contrast, Missguided's ad features various models showing off clothing and has been more successful historically. It concludes that both aim to appeal to their target audiences and represent feeling and self-perception associated with their products.
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Lo4 article
- 1. The worlds favourite newspaper Summer is coming! Right here is an exclusive review of the two hottest most frequent adverts you will see all summer. Nina Ricci on the left is an indie folk shot type advertisement with highly entertained up beat music, its unique selling point convinces young teenagers to be inspired by your beautiful surroundings in life. This advertisement does not only make you want to but the product it makes you want to feel like you can feel confident in anything you wear which is clearly presented throughout. Miss guide ds reputation is exceptional, floral prints, Aztec patterns, happiness and laughter is always shown through their promotional advertisements. Miss guided never fails to please and entertain but has certainly been shook up this year as Nina Ricci has completely reversed the normality of a typical perfume advert. Nina Riccis summertime fragrance is set at Brighton beach on a hot sunny day, the happy smiling model is shown in several shots wearing numerous girly outfits. As she admires the scenery the fragrance is yet to be seen. Nina Riccis idea of a perfume advert is not a usual one, only until the end do we realise what the product is and that is why we, the public makes a change to what were used to seeing. Although this may seem a suitable way to attract fans it can also discourage them as they are not Familiar with the target audience. In the past few years Miss Guide ds advertisements have been more successful than Nina Riccis as Nina Riccis continuously follow a theme. This year it has changed and that is why people are unsure on both these advertisements and this is why they are such huge competitors in the UK. Miss guide ds adverts are presented each season with a diverse clothing range, each advertisement is appealing and strong opinionated as they focus on who their target audience really is. Nina Ricci has been put at risk by this hazardous move, it can end up two ways, one, expansion on their fans base or two, loss of respect for the company itself. People are so used to watching the same perfume adverts nowadays and that is why Nina Ricci has purposely done this, they shook up the genre type and widened the opportunity for different people to be interested in the product. As much as they are competitors they are both companies that produce products that will fulfil the audiences needs. They have both focused on self- perception and make sure that each shot is relatable to the audience, if this was not done the audience would feel that this product is not suitable or affordable for them. One thing these advertisements share in common is theform of advertising.
- 2. These adverts are clearly anti realist adverts as they represent the feeling you gain from buying these products. Special effects are shown from the Miss guided advert which has more of a chance of achieving more followers as the advert is daring different and pleasurable. Another thing they have both not included in their advertisements is clear iconography, how are people meant to understand what the product is without a clear direction or sense of what it could be? These company a highly successful and should have known that it would have had such a huge impact on everyone. We were evidently mistaken as both adverts have the highest rankings on YouTube, BBC1 and Twitter. The decision maker of who to hire as a model has been assessed in details as both these adverts are completely opposite. Miss guide ds advert presented various beautiful models showing off each piece of clothing whereas, Nina Riccis has used one model only. Both advertisements work well as Miss guided involves different types of people and Ninas allows the audience to relate and communicate with just one. Preferably Miss guide ds has bettered as they really have thought through what types of people they are addressing this to. The age range between the models is very staggering, in previous advertisements Nina Ricci has only ever used elder, tall models but the image for it has been misled and has pulled down sale figures, this is why I presume They changed the whole set of the advert by hiring a smaller just as quirky model. The difference between these two adverts is that they both concentrate on their target audience, it is not so much the publicity of the product its placing it in the right area where their target audience will see it. Age is represented in these adverts by the models, lighting, editing, clothing, and specific roles within the advert as well as special effects. Nina Riccis model looks younger than the four models in Miss guided, this narrows down the age range of the audience viewers. The fan base of Miss guided will be truly pleased with the outcome of this advert, but Nina Ricci fans will have a hard time facing the consequences of this new image. It is safe to say that these two advertisements attract both genders as they present different imagery and have been constructed so that it will appeal to both genders. Revealing outfits are worn to widen the male fan base it almost is a distraction from the product itself, sometimes these outfits are worn to manipulate and inspire women to look like these stick thin models. From viewing these two advertisements I sense a lot of jealousy from young female adults. If you are a young adult and want to find a fragrance just for you this summer I would highly recommend this Nina Ricci product, it is ideal and has had great reviews on the product over the years, this advert clearly shows you what to expect when you buy the fragrance its sweet, innocent and quirky. Miss guide ds reputation is too valuable to lose, it will always live up to its expectancy and will remain a high fashion clothing line for all ages as the clothes vary. Annie Rose 2013