Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Media Buying Advisor
Industry
Advertising / Marketing / PR
About
I work in the buying support area of Groupm, our purpose is to guarantee a support to client at each step of his buying process, and in particular: media cost inflation forecast & monitor, analysis of commercial policies, commercial benchmarking for buying strategy definition, cost monitoring and benchmarking for buying review, media audit on costs and quality. I work on all media and especially on Tv and web Adv.
I attended a digital adv course about Google, Programmatic buying, Rtb, Seo, Brand reputation and social media, Media and digital content.
Very good knowledge of Nielsen media software Aqx, Nielsen tam (Agb Arianna), mcs online, kubik, AdBox.
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