AVP Digital & E-Commerce - Head of the L'Or茅al USA Digital Basecamp
Industry
Advertising / Marketing / PR
About
With a double background in marketing & digital, I have been leading 360掳 projects for leading CPG brands for more than 10 years now in France, Germany, and USA, working for Henkel (5 years), and L'Oreal (5 years).
In parallel I founded OUTY-Store an e-commerce company reaching 2M$ in 2013 after 5 years (http://www.outy-store.fr) and had some extra-consulting activities in Digital. These experiences gave me a broader digital background in terms of traffic acquisition, data analytics, e-commerce, omnichannel strategy, and digital solutions.
I'm Google Analytics (IQ88) and Adwords (IQ 82) certified.
Skills: CPG marketing, digital transformation, digital innovation, analytics, managemen...
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