I believe that applying human-centered design to business management, government service design and everything in between is critical to addressing the increasingly complex problems faced by people, organizations and societies today. "Human-centered design" is a perspective that can be adopted at any level in an organization, and whose return on investment is exponentially greater according to the level of decision-making that it reaches inside that organization.
My goal is both to teach as well as apply this perspective such that it becomes a set of common, understood practices that no longer require a specialized label.
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