I steer digital strategy using consumer research, market insights, behavioural sciences and business intelligence with appetite for all things alpha, beta, neuro and enduser.
My experience and skills took shape in various fields of media - from journalism to marketing, branding, consumer research and online consumer behaviour analysis. I come from a background spanning across tech startups and global entertainment franchises, in all of which I have been lucky enough to drive and/or contribute to culture, change, expansion and innovation.
In addition to my professional journey both on agency and client side, my academic accolades include BA (Hons) Media and Communication Systems; Broadc...
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