. Career built in Commercial area (Marketing, Trade and Sales) with high responsibility positions in large FMCG companies, under a large variety of business segments.
. Strategic and hands on experience managing areas in large national and multinational consumer goods and services companies, in B2B and B2C business.
. Consumer Technology Sector and Consumer Goods local and latin america management.
Specialties:
. Media campaigns, on and off line
. Brand and product market repositioning, portfolio strategy, pricing, new products launching
. Promotional activities, category management, promotional calendar
. Continuous / ad-hoc researches
. New business development
. Integration of consum...