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introduction to consumer behaviour consumer behaviour and marketing strategy consumer involvement – levels of involvement information search process evaluative criteria and decision rules consumer motivation – types of consumer needs introduction to consumer behaviour audit economic model e& d nicosia models of consumer behaviour – harward seth ways of motivating consumers. information processi family decision making influence of personality and self concept on buyin psychographics and lifestyles transportation infrastructure facilities and servi dispatch and routing decisions and models inventory management decisions logistics audit and control packaging and logistical materials handling international logistic management global logistics: barriers drivers export & import documentation regional integration. logistic outsourcing. transportation management transportation systems location information systems channels management-policies warehousing and distributing centres. logistics system analysis and design logistics and distribution system performance measures of logistics. reverse logisti introduction to logistics and its interface with p concept of brand brand evolution brand hierarchy brand image brand identity – perspectives line range umbrella & endorsement branding. brand creation brand product relationship brand portfolio brand elimination brand revitalization managing brands brand extensions financial aspects of brands branding in different industrial introduction to sales management – the sales organ sales force management: hiring and training sales levels & prism. brand personality brand positioning brand repositioning brand equity types of branding – product and decision making. consumer decision process – s impuse buying. diffusion of innovation and opinion influence of reference group industrial buying beh consumer behaviour studies in india. role of information and communication technology i organized retailing in agri inputs and outputs. ma standards of agriculture produces role of agencies for marketing of agri products export potential for farm products-supporting serv retailing & merchandising of agri produces non conventional forms of agribusiness upcoming practices in agriculture marketing. agrib scope and objectives definition its status in indian market. emerging issues in th agro processed products allied products agricultural objectives unit i : hrm scenario and acquisition of human res hrm for corporate excellence human resource planning. human resource informatio multiple goals functions and organizational effectiveness. perfor assessment and development centers training and development. unit iii : motivating hu types and applications. participative management-a international hrm-some key issues. strategic human resource management learning organizations virtual organizations and hr trends organisation development unit v : human resources quality of work life schemes and applications. unit iv : maintenance of nature employee empowerment-concept consumer behaviour studies in india influence of reference group industrial buying be impuse buying. diffusion of innovation and opinio and decision making consumer decision process – s components of compensation: fringe benefits incentives and retirement benefits hrd audit and accounting. hrd & diversity in work force hrd & organization change mentoring and performance management coaching counseling post retirement planning career and succession planning relevance and process management of gender issues career management & development: concept hrd intervention training as continuous process training audit training feedback and evaluation facilities for training training aids & tools techniques & pedagogy training methods development and designing training modules training climate learning process organizational objectives and training action research training needs assessment training functions training costs and training investment counseling for training pre training module training environment training – a change agent the indian contracts act 1872 essentials of a valid contract void agreements performance of contract breach and its remedies quasi contracts the sale of goods act 1930: formation of contract rights of an unpaid seller the negotiable instruments act 1881: nature and ty negotiation and assignment holder in due course dishonor and discharge of negotiable instrument the companies act 1956: nature and type of compani formation memorandum and article of association winding up of companies compensation management: concept components and theories compensation package reward management. compensation packages: tools in designing improving & implementing. designing compensations hrd-concept & goals challenges climate practices in india learning and hrd hrd system design assessing hrd needs designing and implementing hrd programs evaluating hrd program. staffing and hrd function hrd strategies for employee: employee socializatio individual and organizational decision making decision making models information system support for decision making pha decision support systems: concept constructing a dss executive information system (eis) artifical intelligence system (ais) knowledge based expert system (kbes) enterprise management system (ems) decision support management system (dsms). mis applications: enterprise resource planning (er mis and erp business process re-engineering (bpr) mis and bpr individual behavior – personality stages in decision making decision making: decision making process mis life cycle. quality in mis system development models implementation of mis designing of mis development of mis: information requirement mis in business. mis in academics mis and computer subsystems of mis role of mis management information system information system management information system: information learning factoring for failing and bill discounting venture capital 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