Customer Engagement
- Manage, evaluate and execute full Sponsorship Strategy & Portfolio for 2014 such as Hyundai Rock The Run, The Gathering, Sani2c, Mass Hysteria etc.
- Create & present full sponsorship strategy (Brand Planning for f15)
Marketing Leadership
- Build "Compass", an internal Brand Culture Strategy to create direction. Made up of our values, behaviors and expressions, with a full timeline from 1987 to present. Launching Compass at the Managers & Franchisee's annual conference.
- Created Matchbox Course and APP, an internal TEDtalks course specializing in Digital where all Marketing employees take part by attending monthly talks, and completing tasks on an APP.
Marke...
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