Personal Information
Organization / Workplace
Austin, Texas Area United States
Occupation
Manager, Marketing Communications
Industry
Advertising / Marketing / PR
About
Through this role, I have worked across the company to build collaborative teams that fulfill Blackbaud’s overarching brand and messaging priorities. This has led to a cohesive high-level thought leadership strategy and execution of a full spectrum of collaterals. These include related advertising, content marketing, speaker opportunities, sponsorship promotions, internal communications and back end analysis and reporting.
Specific accomplishments include:
• Shaped thought leadership committee of company leaders to build a unified messaging strategy and directed the production of primary and complimentary assets
• Led corporate advertising through back end metrics to inform tacti...
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