Ashraf Abu Arja is a freelance consultant and a certified trainer in business management and soft skills. He has over 20 years of experience in retail management, brand development and franchising in the Middle East and gulf region. Mr. Abu-Arja is knowledgeable of Retail & Brand Management, New Business Development & Franchise, Financial Management, Business Commercial, Operations & Cost Control, Strategic Marketing, Advertising, Sales & Promotions, Inventory Control, Merchandising Movement, Allocations & Consolidations. He earned a Bachelor’s Degree in Psychology and Economics from The Jordan University.