I'm an MBA - Marketing with experience in the tech, event management, and advertising industries. I've developed a keen interest in content marketing and social media, and keep a close watch on how these tools are used by brands to stay relevant and market oriented.
Community service and sustainability go hand in hand with my work. I've been involved with the Karachi and Dubai chapters of Rotary International on different education and socioeconomic rehabilitation projects, in addition to being part of the sustainability team at MCI Middle East.
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