Atif is a Marketing Evangelist who strong believes that "Impossible is Nothing, and Never Stop Dreaming"​. Started his career in Investigative Journalism as a Junior News Producer at the FOX 914 FM and commenced his career in the Insurance Industry as a Zonal Coordinator (Colombo Metro Zone) for Corporate Solutions at AIA Insurance Lanka PLC, the FOURTH Largest Life Insurer in the world. His expertise lies in the Insurance for Small and Medium Enterprises, which is one of the potential sectors in the Sri Lankan Economy. Being a "People's Person"​, his passion lies in training and facilitating Life Insurance Agents who sell individual Life Insurance Policies to sell Group Life Insurance