Supervise and direct the workflow of marketing, advertising or public relations specialists by assigning job tasks, facilitating interdepartmental communications and managing external communications.
Allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels.
The development and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with marketing staff and clients.
Directing market analysis and research to identify trends and opportunities.