Prof. Shuv-Ami is the director of the IAA (International Advertising Association) programs in advertising and marketing communication at the marketing and advertising department, School of Business, the College of Management in Israel. Prof. Shuv-Ami is a consultant in the area of business strategy, marketing strategy, product & brand marketing management and advertising. For a few years, he worked and was a partner in an advertising agency. He has over 20 years of experience as an advisor to medium and large firms in Israel, Europe and in the US. Prof. Shuv-Ami consults in the finance industry (banks, insurance, credit cards and stock exchange), food and beverage (soft drinks, beer, wine...
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