Co-founded a B2B network effects group-purchasing and commerce platform. WheelSpoke is a services platform for small business alliances, providing the power of knowledge sharing, communications, and collective purchasing to independent small business owners. Wore multiple hats to test and launch the business, ranging from strategy, finance, and operations to primary role as product and marketing leader. The business attracted 100 customers in 6 months, but facing significant market headwinds, the business ran out of cash before growth trajectory took shape
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