Dr. Ayse Begum Ersoy is an Assistant Professor in the Department of Marketing at the College of Business, American University of Middle East (AUM) in Kuwait. Prior to joining AUM, Dr. Ersoy was a Senior Marketing Executive with Fortune 500 Multinational Corporations like Coca-Cola, PepsiCo, British American Tobacco, Nestle, Danone and L鈥橭real in Turkey, Europe, Central Asia and the Middle East. In addition to her extensive corporate experience, Dr. Ersoy also pursued an academic career as an Assistant Professor and Adjunct Professor at Yeditepe University, Aydin University and Bahcesehir University in Istanbul, Turkey. In her last role Dr. Ersoy was Head of Marketing for Nestle Waters ...
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