Bsb brand id logos
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The document discusses various aspects of brand identity including brandmarks, logos, and color. It provides definitions for different types of brandmarks such as wordmarks, logos with symbols, and pictorial marks. It also discusses best practices for logo shape, with the horizontal rectangle being ideal. Finally, it examines the power of color in branding and conveys different meanings and associations with colors like red, blue, green and others.
Bsb brand id logos
- 1. Brand Identity Business Storytelling & Brand Development
- 4. Two Classics
- 10. Brandmarks can be either: ≒ Wordmark (word in unique stylized font) ≒ Symbol ≒ Or a wordmark with a symbol or logo
- 11. Brandmarks can be either: ≒ Wordmark ≒ (word in unique stylized font) ≒ Symbol ≒ Or a wordmark with a symbol or logo
- 12. Types of Brandmarks 1. Wordmark - Legible word or acronym with distinctive font characteristics. 2. Letterforms - Letter infused with personality, meaning, symbolism. 3. Emblems - Pictorial element inextricably connected to the name of the organization. Legibility challenge when minimized. 4. Pictorial Marks - Literal and recognizable image. May allude to name of company or its mission, or may symbolize a brand attribute. 5. Abstract/Symbolic Marks - Abstract visual form to convey a big idea or brand attribute.
- 18. Grade the Brand Manager
- 19. Which is better?
- 21. Law of Shape ≒ Ideal logo shape is a horizontal rectangle ≒ Human vision is primarily horizontal ≒ Shape/dimensions of a standard car windshield ≒ Most eye-catching and memorable, especially in signage ≒ Legibility is critical ≒ The word is more important than the font; so make sure its readable ≒ The power of a brand name lies in the meaning of the word in the mind.
- 22. Discuss the Shape of the Logo
- 23. Logo Timeline
- 26. Links ≒ http://www.brandchannel.com/papers_review.asp? sp_id=684 ≒ http://www.uspto.gov/trademarks/basics/ BasicFacts_with_correct_links.pdf ≒ http://www.logodesignlove.com/ ≒ http://www.taglineguru.com/tgpedia.html ≒ http://www.colormatters.com/des_meta.html ≒ http://www.ficml.org/jemimap/style/color/ wheel.html
- 27. Its Your Turn
- 30. A Look at Color What color has each of these brands When using color, be: adopted as part of its brand identity? ≒ Differentiated ≒ Purposeful ≒ UPS ≒ Consistent ≒ IBM ≒ Starbucks Some Useful Resources: ≒ Target http://kuler.adobe.com/ ≒ McDonalds http://www.color-wheel-pro.com/color-meaning.html ≒ American Express ≒ Netflix http://desktoppub.about.com/cs/color/a/symbolism.htm http://www.underconsideration.com/brandnew http://www.mariaclaudiacortes.com/colors/Colors.html
- 31. Law of Color ≒ Color conveys mood, personality; evokes emotional response ≒ Own a color ≒ Select a color that fits your category ≒ Stick with a basic color (red, blue, green, yellow, orange) ≒ The pioneer gets first dibs ≒ If youre not first, use opposite of competitors color ≒ What do various colors convey: red, blue, white, black, purple, green ≒ What are some brands that have utilized these associations?
- 32. What brands come to mind? Passion, Energy, Power Red
- 33. Creativity, Energy, Warmth Orange
- 34. Cheerful, Brilliant, Happiness Yellow
- 35. Leadership Blue
- 36. Royalty Purple
- 37. Femininity, Happy, Healthy, Content Pink
- 39. Luxury, Mystery, Sophistication Black
- 40. Growth, Health Environment Green
- 43. What Color will you OWN?
- 46. Funtivity Logos in terms of color & shape www.UnderConsideration.com/brandnew