Personal Information
Organization / Workplace
Cincinnati Area United States
Occupation
Professor, Author, Thought Provocateur
Industry
Advertising / Marketing / PR
Website
About
I love to reflect on and strategize about issues related to marketing, branding, and consumption value consumers seek in the marketplace.
Contact Details
Tags
consumer behavior
consumer value
purpose of marketing
consumer needs
collaborative consumption
does marketing create needs
empowered consumer
consumer resources
brand essence
brand personality
marketing and advertising
brand character
iconic brands
marketing strategy
strategy
branding
brand management
brand ladder
consumers
consumer behaviour
insights
authenticity
consumer need
consumer psychology
human pursuit of happiness
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