際際滷

際際滷Share a Scribd company logo
Confidential
RESTRICTED
There is a bot for that
息2016AmadeusAsiaLimited
APAC Inspired innovation
Bart Bellers
Corporate Strategy
Amadeus APAC
息 2016 Amadeus Asia Limited
All aboard
the hype
train
Confidential
RESTRICTED
Page 3Page 3
We are the bots!
Applications that run simple, automated tasks over the Internet.
Confidential
RESTRICTED
Page 4Page 4
and now
we chat
 with
humans
Confidential
RESTRICTED
Page 5Page 5
息2016AmadeusITGroupSA
Bots are the new apps
Confidential
RESTRICTED
Page 6
Clippys Revenge?
the race to become
the WeChat of the West
heading
east
Confidential
RESTRICTED
Page 8
Chat is eating the world
息2016AmadeusITGroupSA
Confidential
RESTRICTED
Page 9
息2016AmadeusAsiaLimited
If there's an App for that
who needs Bots?
Confidential
RESTRICTED
Page 11
Apps are increasingly difficult to 
息2016AmadeusAsiaLimited息2016AmadeusAsiaLimited
Market Engage Monetize
Confidential
RESTRICTED
Page 12
息2016AmadeusAsiaLimited
No one wants to install a new
app for every service they want
to interact with
Confidential
RESTRICTED
Page 13
SHOW ME
THE MONEY
Confidential
RESTRICTED
Page 14
Confidential
RESTRICTED
Page 15
A little less conversation, 
息2016AmadeusAsiaLimited
73
Confidential
RESTRICTED
Page 16
 a little more action
息2016AmadeusAsiaLimited
16
Confidential
RESTRICTED
Page 17Page 17
息2016AmadeusITGroupSA
an ecosystem
disguised as an app
Confidential
RESTRICTED
Page 18
Messaging as a platform
息2016AmadeusITGroupSA
Confidential
RESTRICTED
Page 19
Bots won't replace apps
息2016AmadeusAsiaLimited
Confidential
RESTRICTED
Page 20
息2016AmadeusAsiaLimited
Better apps
will replace
apps
Confidential
RESTRICTED
Page 21
息2016AmadeusAsiaLimited
Bots won't replace appsAlive & kicking
Confidential
RESTRICTED
Page 22
There is a bot for thatWhere is the opportunity
There is a bot for that
Confidential
RESTRICTED
Page 24
flip the funnel
息2016AmadeusAsiaLimited
follow me
to bot or not
Confidential
RESTRICTED
Page 27
We tested with EVA
息2016AmadeusITGroupSA
Confidential
RESTRICTED
Page 28
and will take it to the NEXT level
息2016AmadeusAsiaLimited
息 2016 Amadeus Asia Limited
Confidential
RESTRICTED
You can follow us on:
AmadeusITGroup
amadeus.com/blog
amadeus.com
Thank you
息2016AmadeusAsiaLimited

More Related Content

There is a bot for that