Ideas are not expressed through language. Ideas are THE language, boosted by the feelings.
Spanish, English, and other idioms are just translations: lettered thoughts when you need to talk loud. But be careful, to talk loud doesn't make you think. Parrots have no ideas.
Creative writing is about catching ideas right from the freshness and, if you have clients, they will need them ASAP, in good shape, day after day. Branding is a perpetual to-do.
Watch, catch, match.
Listen, feel, create.
Explore, risk, hope.
For creativity, sleeping is important, but dreaming is what really matters, with eyes wide open. Keep brain working, and advertising's heart will beat OK.
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