Consultant with over 20 years of experience in sales and marketing areas in FMCG companies. Specialized in detecting shopper and consumer insights and transforming them into innovation and point of sale activation. Strategic Planning Consultant. Postgraduate Teacher & In company Trainer.
Specialties: Shopper Marketing, Business Strategy, Trade Marketing, Category Management, Innovation, New Product Development.
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shoppersustainabilitysostenibilidadsalesbrand loyaltysales strategybrandgran consumofmcgoportunidades de negocioderquiconsumerretailershopper marketingomnichannelretailpoint of purchasemarketingsustainable marketingleadershipvalue driven marketingmarketing sosteniblecompetitive advantagemarketing 3.0brand engagement
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