Anthropologist and Kellogg MBA with extensive experience developing creative/communication strategies by connecting the dots between brand performance, business objectives, consumer insights, and competitive landscape. Passionate about leveraging quantitative and qualitative research to uncover insights that will help brands connect with consumers.
Research experience includes Simmons, homescan syndicated data, new product and ad/copy testing, benchmarking studies, segmentations, cluster analysis, in-depth interviews, ethnography, surveys. Experience working with Comcast, JC Penney, Roll International, T-Mobile, Alaska Airlines, P&G, Coke, Colgate, Kraft.
Specialties: - Multicultur...
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