Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Product Marketing Manager
Industry
Technology / Software / Internet
About
Created & executed on new strategy to target embedded analytics & software/cloud vertical audience including new persona research, content generation, messaging approach, live events, organizational sponsorships, & sales training
Proactively launched pricing changes and collaborated with sales reps on pricing for specific deals - based on extensive research and conversations to understand buyer needs, budgets, and competitive trends.
Led cross-functional project to define and educate internal/external stakeholders on key Big Data use cases - which generated key strategic sales tools, targeted marketing campaigns, & a new approach to meeting customer needs
Delivered tra...
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