Approach: focus on the big picture, keep a beginner's mind, have fun, help make the people around me better at what they do.
Expertise:
+ Consumer Behavior (motivation, rituals, persuasion, demographics, economics)
+ Digital (social, startups, search, analytics, basic programming)
+ Market Research (qualitative & quantitative, syndicated & proprietary, ethnographic)
+ Mobile (ecosystems, content, UX, app development, health/ fitness)
+ Sports (media, athletes, sponsorships, action sports)
+ Multicultural (Hispanic, international)
Thoughts on all of the above: http://benperreira.wordpress.com/